Linked: The New Science Of Networks
Barabási has changed the way of thinking about real-world networks and largely contributed to making networks the revolutionary science of the 21st century.[according to whom?] Linked is his first book that introduces the highly developed field of network science to a broad audience. Linked has become a bestseller with more than 70,000 copies sold after fourteen printings and it was selected as one of the Best Business Books in 2002.[2][3]
Linked: The New Science of Networks
The main purpose of Linked is to introduce the science of networks to the general audience. It introduces the main models and properties of networks and their applications in areas of real life, such as the spread of epidemics, fighting against terrorism, handling economic crises or solving social problems of the society.[1]
Barabási writes in the Introduction that Linked aims to get the reader to think networks. The book is about how networks emerge, what they look like, and how they evolve. It shows, the reader a web-based view of nature, society, and business, a new framework for understanding issues ranging from democracy to the vulnerability of the Internet and the spread of viruses, says Barabási.[1][better source needed]
Too often, accomplishment does not equate to success. We did the work but didn't get the promotion; we played hard but weren't recognized; we had the idea but didn't get the credit. We've always been told that talent and a strong work ethic are the key to getting ahead, but in today's world these efforts rarely translate into tangible results. Recognizing this disconnect, Laszlo Barabasi, one of the world's leading experts on the science of networks, uncovers what success really is: a collective phenomenon based on the thoughts and praise of those around you.In The Formula, Barabasi highlights the vital important of community respect and appreciation when connecting performance to recognition--the elusive link between performance and success. By leveraging the power of big data and historic case studies, Barabasi reveals the unspoken rules behind who truly gets ahead and why, and outlines the twelve laws that govern this phenomenon and how we can use them to our own advantage.Unveiling the scientific principles that drive success, this trailblazing book offers a new understanding of the very foundation of how people excel in today's society.
Networks are everywhere, from the Internet, to social networks, and the genetic networks that determine our biological existence. Illustrated throughout in full colour, this pioneering textbook, spanning a wide range of topics from physics to computer science, engineering, economics and the social sciences, introduces network science to an interdisciplinary audience. From the origins of the six degrees of separation to explaining why networks are robust to random failures, the author explores how viruses like Ebola and H1N1 spread, and why it is that our friends have more friends than we do. Using numerous real-world examples, this innovatively designed text includes clear delineation between undergraduate and graduate level material. The mathematical formulas and derivations are included within Advanced Topics sections, enabling use at a range of levels. Extensive online resources, including films and software for network analysis, make this a multifaceted companion for anyone with an interest in network science.
Bursts: is about... The Hidden Pattern Behind Everything We Do... A revolutionary new theory showing how we can predict human behavior. Can we scientifically predict our future? Scientists and pseudo scientists have been pursuing this mystery for hundreds and perhaps thousands of years. But now, astonishing new research is revealing patterns in human behavior previously thought to be purely random. Precise, orderly, predictable patterns... Albert-László Barabási, already the world's preeminent researcher on the science of networks, describes his work on this profound mystery in Bursts, a stunningly original investigation into human nature in the light of Big Data. His approach relies on the digital reality of our world, from mobile phones to the Internet and email, because it has turned society into a huge research laboratory. All those electronic trails of time stamped texts, voicemails, and internet searches add up to a previously unavailable massive data set of statistics that track our movements, our decisions, our lives. Analysis of these trails is offering deep insights into the rhythm of how we do everything. His finding? We work and fight and play in short flourishes of activity followed by next to nothing. The pattern isn't random, it's "bursty." Randomness does not rule our lives in the way scientists have assumed up until now. Illustrating this revolutionary science, Barabási artfully weaves together the story of a 16th century burst of human activity-a bloody medieval crusade launched in his homeland, Transylvania-with the modern tale of a contemporary artist hunted by the FBI through our post 9/11 surveillance society. Barabási's astonishingly wide range of examples from seemingly unrelated areas include how dollar bills move around the U.S., the pattern everyone follows in writing email, the spread of epidemics, and even the flight patterns of albatross. Bursts reveals what this amazing new research is showing us about where individual spontaneity ends and predictability in human behavior begins. The way you think about your own potential to do something truly extraordinary will never be the same.
In the 1980's, James Gleick's Chaos introduced the world to complexity. Albert-László Barabási's Linked reveals the next major scientific leap: the study of networks. We've long suspected that we live in a small world, where everything is connected to everything else. Indeed, networks are pervasive--from the human brain to the Internet to the economy to our group of friends. These linkages, it turns out, aren't random. All networks have an underlying order and follow simple laws. Understanding the structure and behavior of these networks will help us do some amazing things, from designing the optimal organization of a firm to stopping a disease outbreak before it spreads catastrophically.In Linked, Barabási, a physicist whose work has revolutionized the study of networks, traces the development of this rapidly unfolding science and introduces us to the scientists carrying out this pioneering work. These "new cartographers" are mapping networks in a wide range of scientific disciplines, proving that social networks, corporations, and cells are more similar than they are different, and providing important new insights into the interconnected world around us. This knowledge, says Barabási, can shed light on the robustness of the Internet, the spread of fads and viruses, even the future of democracy. Engaging and authoritative, Linked provides an exciting preview of the next century in science, guaranteed to be transformed by these amazing discoveries.
From the Internet to networks of friendship, disease transmission, and even terrorism, the concept--and the reality--of networks has come to pervade modern society. But what exactly is a network? What different types of networks are there? Why are they interesting, and what can they tell us? In recent years, scientists from a range of fields--including mathematics, physics, computer science, sociology, and biology--have been pursuing these questions and building a new "science of networks." This book brings together for the first time a set of seminal articles representing research from across these disciplines. It is an ideal sourcebook for the key research in this fast-growing field.The book is organized into four sections, each preceded by an editors' introduction summarizing its contents and general theme. The first section sets the stage by discussing some of the historical antecedents of contemporary research in the area. From there the book moves to the empirical side of the science of networks before turning to the foundational modeling ideas that have been the focus of much subsequent activity. The book closes by taking the reader to the cutting edge of network science--the relationship between network structure and system dynamics. From network robustness to the spread of disease, this section offers a potpourri of topics on this rapidly expanding frontier of the new science.
Albert-Laszlo Barabasi's book Linked: The New Science of Networks (Plume, 2003) on the theory of networks shows that networks (social network of friends, the web's five billion websites, the biological food chain, business and commerce, the growth of cities, intra-cellular proteins, and so on) share the same properties, which means they can be quantified and described with mathematical laws. By understanding how networks function and grow, one can develop strategies to take advantage of that growth.
In the 1780s, Leonhard Euler invented network theory. A network is made up of nodes and links and mathematicians assumed the links between the nodes were randomly distributed. If there are, say, 10 nodes and 50 links, they assumed the distribution would be random and each node would get, on average, five links. Mathematicians explored the properties of these random-distribution networks. However, for most of the last two hundred years, network theory remained a form of abstract mathematics because it was difficult to study large networks with millions (or billions) of nodes and links.
If one applies random distribution in networks to the social world, then six billion humans (the nodes) should each have generally the same number of friends (the links). However, sociologists and economists realized that real-world networks were not randomly distributed.
This seems counter-intuitive. It would seem your close friends would be better for job leads. But if you think about it, we tend to gather within groups of similiar interests. If a tennis instructor wants new students, there's no point for her to ask her friends because they are all tennis instructors. She will find more students by asking people in clusters that have nothing to do with tennis, such as church groups, knitting clubs, and so on. Those clusters (church groups and so on) probably lack tennis instructors. So if you are creating networks for job hunting, sales, and so on, make lots of casual acquaintances to groups outside of your normal interests. Better yet, make contacts to the leaders of those clusters, because leaders know everyone in their cluster. 041b061a72